An interactive series

The Pull

In a world with more nutrition information than ever, why is controlling food so hard?

Meet the Pull. He shows up whenever knowing better isn’t enough - and he gets bigger the more you feed him. Each piece is one short, interactive look at why we eat the way we do.

01 Is Nutrition Content Obesogenic?
02 The 9pm Kitchen
03 The 3pm Slump Soon
04 I’ve Earned It Soon
05 All or Nothing Soon

You were never short on information.

We know more about food than any generation in history. More rules, more labels, more tracking, more advice. And it hasn’t made eating easier - for a lot of people it’s made it harder. That’s the gap this series is about.

Because the thing that makes you reach for more - at 9pm, at the 3pm slump, after a hard day - was never a knowledge problem. It’s the Pull: an upstream tug that sits underneath the craving, older and louder than anything you read. Information lands on top of it. The Pull doesn’t care what you know.

Every piece in this series is the same creature wearing a different disguise - one cycle, one moment, one pull at a time. Once you can see him, you can stop arguing with the wrong thing.

Start anywhere. Each one takes a few minutes, and you do the moving - the idea only lands because you make it happen.

Draft - placeholder copy for Charlie to rewrite in his voice. Mascot is a placeholder graphic pending the hand-drawn waving Pull.