The Idea Factory

A daily thought on building, growing and running an Ideas-Based Business.

• № 260 Dennis The Menace Your Content 1 October
• № 259 Why Some Hooks Work In 2026 29 September
• № 258 Nobody In Fitness Has Heard Of A CRM 28 September
• № 257 What's Your Idea Of A Good Time 24 September
• № 256 There's A Reason It's Called Call To Action 23 September
• № 255 Humans Fought Back 22 September
• № 254 Pricing Is The Wrong Frame 21 September
• № 253 The Official Beer Of Soccer 16 September
• № 252 Reach Is Not The Same As Being Known 15 September
• № 251 People Do Not Compute 14 September
• № 250 AI Makes You Stupidererer 11 September
• № 249 Community Is A Signal 10 September
• № 248 Should Your Clients Really Start Small 9 September
• № 247 Be An Engineer In An Industry Full Of Lawyers 8 September
• № 246 Productive Detours 7 September
• № 245 One Of You 2 September
• № 244 The Post Is The Work 1 September
• № 243 Pricing By Proxy 31 August
• № 242 Procrastination Can Hide Inside The Work Itself 27 August
• № 241 Nobody Ever Called It Human Slop 26 August
• № 240 Name Your Own Weakness Before They Find It 25 August
• № 239 Ozempic For Your Business 24 August
• № 238 Your Register Is A Free Sample Of Your Offer 21 August
• № 237 This Is Where We Are, This Is My Bold Prediction Of Where We're Going 20 August
• № 236 Show Your Audience You've Got The Starr Factor 19 August
• № 235 Coaches Watch The Wrong Warning Lights 17 August
• № 234 The Case Against Being Present 14 August
• № 233 Your Triangle 12 August
• № 232 Someone Will Pay 5% To Delete Your Pause 11 August
• № 231 Your Qualification Was A Gate, Not An Asset 10 August
• № 230 Rest Without Stimulus Is Just Time Passing 7 August
• № 229 Silence Can Go Either Way 6 August
• № 228 Could This Person Reciprocate Today 5 August
• № 227 Optimised For Marketing, As Well As Coaching 4 August
• № 226 Nobody In This Is Being Irrational 3 August
• № 225 The Return Of The Normal Person 31 July
• № 224 You Can Watch Your Own Thinking Change If You Keep The Receipts 30 July
• № 223 They Assume It's One Or The Other 29 July
• № 222 You Can't Prompt Your Way To An Idea You Haven't Had 28 July
• № 221 Most Coaches Dont Run A Business 27 July
• № 220 Money Doesn't Give You Security, It Gives You Optionality 24 July
• № 219 Send The Goose 22 July
• № 218 You Dont Have To Change The Product Every Time A Customer Asks 21 July
• № 217 Cherish Every Experience 20 July
• № 216 Why Nobody Came To Yoga, Even Though They Asked For It 16 July
• № 215 The Subtraction Economy 15 July
• № 214 They Kept The Dashboard And Sacked The Coach 14 July
• № 213 Verification Bandwidth 13 July
• № 212 Week One Is Instrumentation Not Habit Formation 9 July
• № 211 Execution Is Everywhere, Capture Is Crucial 8 July
• № 210 Performers Or Conductors 7 July
• № 209 The Client With ChatGPT Is The Engineer Who Isn't An Engineer 6 July
• № 208 The Mapping Problem 3 July
• № 207 Should I Ask AI What To Focus On Today 1 July
• № 206 What's Your Mission 30 June
• № 205 Bad Decisions Don't Kill You 29 June
• № 204 Productivity Is Your Second Lever 25 June
• № 203 That's All Well And Good, But I Don't Want To Buy It 24 June
• № 202 The Compass Points Backwards 23 June
• № 201 The Greatest Opportunity Is Experience 22 June
• № 200 Too Many Contradictions 17 June
• № 199 No One Is Making Bets 16 June
• № 198 Marginal Gains Is The Enemy Of Entrepreneurship 15 June
• № 197 A Aye Or A Nae 12 June
• № 196 Suboptimise The Parts 11 June
• № 195 Cringe Is The Cost 9 June
• № 194 Don't Let Your Brain Make It Up 8 June
• № 193 Authentic Doesn't Mean Everything 5 June
• № 192 The Language Audit 3 June
• № 191 Hit A Fking Home Run 2 June
• № 190 Do You Need To Relearn How To Walk 1 June
• № 189 Should I Explore Or Exploit 29 May
• № 188 We Live In A World Of Abundance 28 May
• № 187 Where Are You At With AI 27 May
• № 186 If You Think Your Market Is Too Big, It Is 26 May
• № 185 You Are The Slop 25 May
• № 184 Same Same Same Same Same Same Same 22 May
• № 183 It's John F*cking Mayer 21 May
• № 182 Don't Stop Comparing To Others 20 May
• № 181 You'll Probably Agree With This... 19 May
• № 180 You're Not Going To Become A Footballer 18 May
• № 179 You Can Win By Making Bad Decisions 14 May
• № 178 The Subtle Art Of 'I'm Actually Very Good' 13 May
• № 177 Entrepreneurship Doesn't Make Sense 12 May
• № 176 We Need Some Space 11 May
• № 175 The Trust Battery 6 May
• № 174 The Lever Is On The Ground 5 May
• № 173 Don't Need The Business 30 April
• № 172 We Designed Thinking Out Of Coaching 29 April
• № 171 Believability Weighted Decision Making 28 April
• № 170 Your Clients Are Receptors 27 April
• № 169 Permission To Obsess, Please 23 April
• № 168 The Fitness Monoculture 22 April
• № 167 I Need More Problems 21 April
• № 166 Audience Capture 20 April
• № 165 What's Your Delusion Ratio 17 April
• № 164 Just Don't Be Bad, Ok 15 April
• № 163 Be Good At Systems, Not Tools. 15 April
• № 162 Elon Says Stop Focusing On Retention 14 April
• № 161 Billie Some Mates 25 March
• № 160 What Happens When Agents Can Teach Your Methodology Better Than You Can 23 March
• № 159 The Meta Programming Shift 23 March
• № 158 You Can't Just Change Your Environment To Become More Productive 22 March
• № 157 The Difference Between A Coach With Ideas And A Coach With A System For Ideas 22 March
• № 156 Lessons From Going Viral 16 March
• № 155 I Think You Should Work In Beauty 16 March
• № 154 How To Climb Above Everyone Else 16 March
• № 153 How Fragile Are You 16 March
• № 152 I Factored My Entire Day Into AI 12 March
• № 151 Your Ideas Are Hypotheses 11 March
• № 150 Wrong Question About AI 11 March
• № 149 Transfer Of Learning 11 March
• № 148 Stop Asking Which AI Tool 11 March
• № 147 I Just Want To Coach 11 March
• № 146 How I Manage 600 Ideas 11 March
• № 145 Behind The Scenes Idea Factory 11 March
• № 144 9 Decades Of Transfer Research 11 March
• № 143 This Is Worse Than Missing Out 10 March
• № 142 Trained On The Wrong Thing 9 March
• № 141 Your Kill Line 4 March
• № 140 Good Selfish 4 March
• № 139 Are You Defence Or Offence 3 March
• № 138 Blue Tick 2 March
• № 137 Learning With AI Is Hard 27 February
• № 136 What's In The Bank 26 February
• № 135 Retention, Substitution And Scaffolding 25 February
• № 134 You've Got 2000 1 Odds 24 February
• № 133 Use This Just Don't Let The Robots Kill Anyone 24 February
• № 132 How Will You Manage Your Staff 23 February
• № 131 Mentors Don't Just Teach You Business 20 February
• № 130 Glassholes 19 February
• № 129 What Should I Do About Failure 18 February
• № 128 We Quit Too Early Because We Forget That Creativity Is Supposed To Be Hard 13 February
• № 127 The Red Queens Of Coaching 13 February
• № 126 Boundaries Give You Freedom 12 February
• № 125 How Deep Is Your Expertise 10 February
• № 124 What If You Just Looked Up 6 February
• № 123 The Lionel Messi Of Content 6 February
• № 122 Yesterday Was A First For Me 5 February
• № 121 Have I Spread Myself Too Thin 4 February
• № 120 You Aren't Fixing The Old Problems 3 February
• № 119 What Is Creativity 2 February
• № 118 The Robots Won't Save Your Work 30 January
• № 117 Your Coaching Community Is A Superorganism 29 January
• № 116 How To Let Everyone Know That Everything's Alright 28 January
• № 115 Windows Vs Mirrors 26 January
• № 114 Monday Morning Treadmill Time 26 January
• № 113 The 2026 Global Content Crisis 22 January
• № 112 Is AI Bad, Or Are People Stupid 21 January
• № 111 Come In, Come In You're Already Late 15 January
• № 110 You're Not Doing It With Kids, Are You 8 January
• № 109 Is Posting Trending Content, Addictive 8 January
• № 108 Coaching Is Overrated These Days 8 January
• № 107 Discomfort Tolerance 3 January
• № 106 Why Are These Your Goals 1 January
• № 105 The Floor Has Been Raised, The Ceiling Will Be Untouched. 1 January
• № 104 'Ooh If You Saw How I Squat You'd Flinch' 1 January
• № 103 I Had A Few Projects Fail 1 January
• № 102 Evidence Based Coaches Who Hate The Progression Of Science 1 January
• № 101 AI Is Coming For Predictable Knowledge Work 1 January
• № 100 The Fitness Industry Is Obsessed With Being Liked 31 December
• № 99 What Are Your Overheads 30 December
• № 98 Return On Intelligence (ROI) 30 December
• № 97 If You Want To Be Creative, Understand This 30 December
• № 96 I Spent Months 30 December
• № 95 A Shoutout From Richard Osman 30 December
• № 94 You're Not An Emergency Service 29 December
• № 93 Why Will Long Form Win If Attention Spans Are Worse 29 December
• № 92 The Commodity Coach 29 December
• № 91 Oh, You Didn't Know This Was AI Generated 29 December
• № 90 Medium Is The Message 29 December
• № 89 It's Your Job To Be Interesting 29 December
• № 88 How Do I Know What I Think 29 December
• № 87 Everyone Doing The Same, Always Ends The Same 29 December
• № 86 Do You Daydream 29 December
• № 85 Congrats On The New Job 29 December
• № 84 Breast Cancer Discovery 29 December
• № 83 AI Should Reduce Your Volume 29 December
• № 82 Stop Boring On About Hating Social Media 28 December
• № 81 If You Use AI To Write, You'll Never Be Able To Get AI To Write For You 27 December
• № 80 Don't Copy This 21 December
• № 79 I'm Just Trying To Not Be Sh*t 19 December
• № 78 How Long Do Trends Take 18 December
• № 77 They're Out Of Guinness 15 December
• № 76 Long Form Content 15 December
• № 75 Persuade And Promote 8 December
• № 74 Learn From Your Phone Addiction 8 December
• № 73 I Might Regret This... 8 December
• № 72 Sponges Vs Bricks 7 December
• № 71 Jet Engine Or Litter Picker 7 December
• № 70 Your Business Is As Predictable As An Arcade Game 1 December
• № 69 Under Pressure 1 December
• № 68 Taste Is A Survival Skill 1 December
• № 67 I Don't Think That's Yours, Mate 1 December
• № 66 Getting Emotional About Emotional Eating 1 December
• № 65 Where Can I Find You 24 November
• № 64 The Attention War 24 November
• № 63 Swap Your Paintballs For Napalm 24 November
• № 62 Sell Me This Pen 24 November
• № 61 Recode How Your Audience Sees The World 24 November
• № 60 Explain Your Way Out Of This Mess! 24 November
• № 59 Attention Span Is Not Lowering 20 November
• № 58 You Get The Clients You Ask For 16 November
• № 57 What Does McDonalds Sell 16 November
• № 56 Short Term Performance, Long Term Brand 16 November
• № 55 I Can't Pretend I'm Happy 16 November
• № 54 Fingers Crossed It Rains 16 November
• № 53 Drive Like An Idiot 16 November
• № 52 Yellow Car 10 November
• № 51 Gamify, But Don't Lose Sight Of The Game 10 November
• № 50 FMCG 10 November
• № 49 AI Enhanced Thinking 10 November
• № 48 I'm In This For The Money 9 November
• № 47 Lick The Yoghurt Lid 6 November
• № 46 Active Imposter Syndrome 6 November
• № 45 21 Again 5 November
• № 44 How To Keep Your Job 4 November
• № 43 Bioelectric Patterns 3 November
• № 42 35 Miles In 4 Hours 3 November
• № 41 Adolescence 31 October
• № 40 Opportunity 30 October
• № 39 You Can Talk About Anything 29 October
• № 38 Network Effects 28 October
• № 37 Nowhere To Hide 27 October
• № 36 My Weekend Income Booster 24 October
• № 35 Visible Reasoning 23 October
• № 34 If You Can't Be Good When You're Busy... 22 October
• № 33 Your Two Dangerous Weapons 21 October
• № 32 I May Be Wrong 20 October
• № 31 Is This Really You 17 October
• № 30 'Just Focus On One Thing' 16 October
• № 29 How To Save A Life 15 October
• № 28 You're Fired. 14 October
• № 27 Market Leader I Told You I Am 14 October
• № 26 Exploring The Nuance (within Your Black And White) 14 October
• № 25 Narrate Yourself Successful 13 October
• № 24 Attention, Attention 13 October
• № 23 Social Media Is Your Petri Dish 12 October
• № 22 Prompt Yourself 12 October
• № 21 You Have To Have An Interesting Product Or Brand 10 October
• № 20 Managing Short Term, Costing Long Term 10 October
• № 19 Hard Work Isn't Hard, Knowing You're Working Hard Is 9 October
• № 18 We Need To Get RESULTS So What Have We Got 7 October
• № 17 Don't Exercise Take A Pill 7 October
• № 16 Show Your Working 6 October
• № 15 Risky Business 6 October
• № 14 It's Not That Deep 3 October
• № 13 Creating A Signal 2 October
• № 12 Silent Irritant 1 October
• № 11 Presenting Your Ideas 30 September
• № 10 AI Will Become A Coach 30 September
• № 9 Continuous Improvement 29 September
• № 8 Social Proof 25 September
• № 7 Social Infection 25 September
• № 6 Testing, Testing 23 September
• № 5 How To Stop 'leakage' 22 September
• № 4 Behaviour Engineer 22 September
• № 3 Innocent Drinks 18 September
• № 2 Success Requires Permission To Fail 17 September
• № 1 Creativity Is Life 16 September

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