Behind The Scenes Idea Factory

I manage around 600 ideas at any given time.

Not in my head. In a system.

Every time something makes my brain stop — a line from a book, a conversation, something I notice on a walk — it gets captured. No judgement. No filtering. Just captured.

That is the part most people skip. They wait for the “good” idea. They try to evaluate it in the moment. And the moment passes.

The best thing I ever did for my thinking was to stop judging ideas at the point of capture. If it made me pause, it was worth saving. The quality assessment comes later, with different cognitive resources, in a different headspace.

Here is what most people do not realise about having a system like this: it changes the way you see. Knowing you have somewhere to put things trains your brain to notice more. More connections. More patterns. More questions.

It is a feedback loop. Capture something. Your brain starts looking for more. Capture more. Your brain starts connecting what you have.

Right now I have ideas at every stage. Some are raw — just a sentence. Some are expanded — tested against other ideas, connected to things I have read. Some are ready to ship.

The 600 is not the point. The system is the point. The 600 is just what happens when you stop filtering at the front door and start trusting the process to sort itself out.

Most coaches tell me they do not have enough ideas for content. I think the ideas are there. They are just evaporating before they reach a container.