I Had A Few Projects Fail

I had a few projects ‘fail’ last year.

A few things I didn’t really get off the ground.

One collaboration I was excited about - but our audience wasn’t!

A couple of offers that didn’t really land, and went quiet, with 1 or 2 people jumping in but nowhere near the numbers I wanted.

Lead magnets, articles, even some posts that a lot of time went into - only for people to not be remotely interested.

When I was doing my review for the end of last year, I was seriously disappointed looking back at the failure list.

Why?

Two reasons:

1. I hadn’t tracked them well enough

It was hard to be objective because I didn’t have enough data

Probably if I’m honest - because I was too emotional at the time to store the numbers and be able to come back to them later on.

But that means I can’t be matter-of-fact with them now, so the review has to be emotional, which isn’t ideal.

But the second reason is way worse…

2. I didn’t fail enough.

And not in a ‘Oooh I nailed everything last year’

I didn’t.

In fact the ratio between good ideas I had and stuff I put out into the world?

Was frankly embarrassing.

This year the goal is absolutely for more failures

But also, more revenue

Because if you’re not failing enough, you’re probably not putting things out enough

Which is a bottleneck to earning enough

If this has been you in the past? Make 2026 different.