Long Form Content

I know of at least two coaches who, since buying The Idea Factory, have told me that they are investing heavily in long-form content next year.

The thing that stops people doing long-form content is not knowing enough information, but it’s feeling like they’ve got enough ways to communicate that information that are interesting, different, worth consuming

In a society where we’ve never had more inputs and more things that we could consume.

That is the power of having more ideas, more angles, more things to talk about, more ways to talk about the things you always talk about.

And that is what is going to be separating people in the AI era because no one else is doing it.

Eventually people will get very tired of AI-written motivational content and they will stop consuming

People in the industry are either going to have to adapt to that and write their own stuff or they are going to really struggle to keep a business.