Productivity Is Your Second Lever

My brain is seemingly unable to look at a problem

Without immediately looking at all of the factors that lead to that problem

As well as the downstream consequences of the problem

It’s like it needs to have the full picture before it can even start to think about formulating a solution.

So I talk about nutrition, but really what is the underlying systemic issue here?

How do our lives change our food, which influences our physical and emotional state which then feeds into our lives, which changes our food…

That was (and still is) my gig for a while

Then I started doing a lot more in the productivity space

I worked with corporations in the AI and tech space on how they make their people perform better, before then applying that to coaches in the fitness industry, too.

Like how I think food isn’t the main problem (it’s second)

I think productivity is the second most important thing in your business

The first is having enough money.

Which sounds silly to say, or to try and detach them from each other.

But the first thing any coach, consultant or human needs to have is enough money coming in

And if they don’t, nothing else matters - the first action has to be the single-minded pursuit of revenue, through whatever means is appropriate.

Once that threshold is crossed - then I think productivity should be the second thing a coach at least looks at.

Productivity is such a bastardised concept generally, but also in the fitness industry.

It’s all shite hacks like eating the frog, time blocking, noise-cancelling headphones

None of these things are wrong - but they’re hacks or tactics - it’s the ‘eat more protein’ of the productivity world (true, but incomplete)

I don’t think enough people spend time thinking about how they actually optimise their output (not time spent working - output)

What systems are in place to support me, how do I minimise cognitive overhead, what are the current syncs or bottlenecks where I leach time

Or what are things that I don’t manage appropriately, that lead to procrastination

Productivity doesn’t come before the initial need to make money - but after that?

Anything you need to grow a business comes from you - so it’s just intuitive to me that you have some handle on how you work, as well as what you work on