The Case Against Being Present

One thing I think that business owners can sometimes forget

Is that your revenue is often a lagging indicator of the work you’ve done

It’s not always the case - if you’re doing a big launch or offer, then buying happens pretty soon after / during the marketing

Otherwise, what is happening in your business is a symptom of the past 3-12 months.

Which is interesting, because if things aren’t where we want them?

It’s really common to look at what we’re doing now, and assume it’s not worked.

You go and look at your month.

Revenue’s down, enquiries have dried up, no replies.

And you think: something about what I’m doing right now is broken.

So you change it.

New offer. New niche. New posting schedule. Rewrite the sales page.

Maybe the whole positioning was wrong?

But your quiet August isn’t a report on August.

It’s a report on the conversations you had in April.

The content you put out in May.

The client who finished in June and told two people.

The referral that came from a call you barely remember having.

Your business runs on the same lag you’re always explaining to clients.

So it’s worth not being so ‘present’ with what’s happening in your business.

And looking at how you’ve showed up over the last few months.

Also?

Remembering that the changes you make today are on that same clock.

Because it’s too common that we change everything this month, see nothing in September - decide that didn’t work either, change everything again.

Now you’ve got three months of half-finished directions and no way of knowing which one was working, because none of them was ever given long enough to provide data

I’m not saying don’t change things.

A quiet month is data, and you should act on it.

But ask a different question first.

Not ‘What’s broken about what I’m doing now?’

‘What was I doing three to six months ago?’

That’s the period the number is actually describing, and so it’s probably where the answer is.