The Greatest Opportunity Is Experience

wayAlmost everyone building a coaching business is working on the same small set of things.

Hooks, engagement, funnels, offers, landing pages, launch sequences.

You need all of those things, 100%.

All of them pointing at the same question: how do you get more people in the top?

This has always been the case - there’s been less focus on what happens once people are in the programme.

Recently, I think this has shifted with more programmes supporting coaches on how to coach, with the outcome sold as ‘improve client retention’

Again - very much needed for some people, can be worthwhile.

But I think we’re an industry that is sleeping on improving the client experience itself.

What it actually feels like, day to day, to be your client.

That gap is the biggest opportunity in coaching right now, and it’s wide open precisely because no one can measure it.

Every other lever has a ceiling, something to copy, price to match, hooks to use etc.

But experience has no ceiling. It can always be better - more tailored, more personal, more specific to the person in front of you. And it can’t be copied, because it lives in your particular relationship with your particular client.

It’s the most defensible thing you own - the ability to delight the people you work with.

So yes, we can optimise getting people in

And we can maximise retention (whether that’s a good thing for some offers is debatable but here we are)

I just think we’re sleeping on the chance to really tailor how it feels to be a client.

I think some of this was lost in the great automation rush - coaches were told that all their client process should be completely automated…

.. for them to onboard, at most - one client per week.

I’m not going to discuss ‘how’, as I’ve already said that’s personal to the coach and the client.

But this is a key area that we can’t split test, but should still be working on.