The Robots Won't Save Your Work

I’ve posted a few times over the past year or so

About how important your ideas are for getting an audience, for showing you’re the authority in your niche

But also for stopping people from copying your work

The logic is obvious - if you’re sharing new ideas all the time, new ways of looking at client problems, new stories, new angles

People who copy you can’t keep up.

Someone copied my work this week - I didn’t mention it to them, because I don’t care

It was on something I said ages ago, and I’ve since come up with different (better) ways of saying it

So it is what it is, they either stop copying me or they copy more and it becomes obvious they’re just regurgitating my stuff

It’s not just content that this applies to

I’ve mentioned some of the crazy AI builds that Dan, Stu and I are coming up with at the moment

(I put my name in because I’m by far the worst builder of the 3 of us, I just suggest ideas so I don’t think I contribute much 😂)

We’re already seeing people copy them.

Does this concern me?

As above, not one tiny bit.

Coaches lose their minds about copying - I don’t care.

I trust that I will do a better job than other people

I trust I will think of different problems to solve, and different solutions

And that other people won’t keep up with my iteration cycle speed - so there won’t be much competition.

Again - not a brag.

Just the observation that when you lean into your ideas enough, for long enough

You’re not easy to imitate

Or stop.