What's In The Bank

Most coaches create content like they live paycheque to paycheque.

They sit down to write, try to think of something to say, force it out, publish it, and then next week they do the whole thing again.

Starting from zero every single time, with nothing built, left over or put together over time.

And then when they struggle for content ideas - they think they have a ‘content problem’

They don’t - it’s a thinking cashflow problem.

I’d encourage you to see your thinking like your cash. You can hold it, or you can bank it.

Given that thinking and writing aren’t the same activity (although sometimes writing can help us understand what we think). For most people, most of the time- they shouldn’t happen in the same session.

When you have a separate thinking practice - capturing ideas, connecting them, storing them somewhere you’ll return to them later on. You’re making deposits - every idea you capture is money in the account. Then when you sit down to write, you’re withdrawing the idea - the work is already done, you’re essentially spending what you’ve saved.

There’s no panic, blank page, no ‘What do I even talk about this week?’ You open the bank and get something. Not only is it helpful to think about your ideas in a bank, ready to withdraw when you want.

Your thoughts compound like your money does - so if you put money in to stocks, over time that money grows and compounds and becomes astronomically more than the sum you’ve invested.

Ideas are the same - one idea on it’s own is worth one idea. But when you store it next to another idea, they start to connect.A concept from a book links to something a client said, which links to something you noticed in your own behaviour.

Now that single idea has context, depth and 3 different angles you could look at, just because the ideas did the work for you by sitting by each other, begging for AI to connect them.

As with investing, the more frequently you deposit and the larger that deposit, the more you benefit from compounding.

Early on you have a handful of disconnected notes, but over months everything starts to reference everything - you see patterns everywhere. Content ideas don’t need to be generated anymore, they need to be filtered.

You almost have too many, not too few.

You reach idea wealth - a critical mass where you could write every day and never run out. I can feel myself approaching this, having to make my brain focus on tasks that need doing before I let it run free and share ideas into the world, that get greater and greater engagement.

Stop thinking ‘I’ve got nothing to post’ and start asking yourself ‘What have I been depositing, and where?’ because that’s a problem that will be more helpful to solve long-term.