Where Can I Find You

I’m interested in why people act.

My two main interests are why people eat and why people buy.

I’ve dug deep recently on my other profile about how modern life is driving food behaviour way more than the food itself is

That the food is more of a symptom.

A lot of people speak about how Big Food is the problem and it’s that they designed the food to be addictive, cheap, and easily accessible.

A big part of that is not just the food, but the branding and the marketing

Therefore people clamour to get them to change not only the ingredients of the food, but also how they market them.

For example, adolescents see food marketing 30 to 189 times per week on social media alone, most of that being fast food and sugary drinks.

Children also consume 45% more snack food when exposed to food advertising

Adults increase consumption of both healthy AND unhealthy snacks even if they’re not shown in the advert that they’ve looked at.

Now I think it’s fair to say that marketing and branding are just one small yet important part of what drives food behaviour

Yet people see advertising nearly 200 times per week just on social media.

This brings us back to us, as coaches

If we’re trying to change people’s behaviour to buy (which is incredibly similar to people’s reasons to eat)

How many coaches are visible 30 to 189 times per week on social media?

Not that many.

So if you think you want to change behaviour, yet people can only spend two minutes with you per day

When there’s something as complex as buying behaviour, and all the different factors that go into that, just as there are with food.

Are we doing enough and sharing enough ideas, that we’re actually going to drive people to buy from us and work with us?