You Dont Have To Change The Product Every Time A Customer Asks

One of the hardest things for the coaches I work with who have more followers, a bigger business and more customers

Is that they get more feedback

Which doesn’t sound like a bad thing. We always want feedback to improve and change and to make everything the best we can.

People don’t tell you how hard this can be because learning to filter feedback is a skill that you probably haven’t had to exercise until you get to this point.

More people telling you what they wish your programme did, what they don’t like, what they’d change - is normal, it’s useful.

It’s not a mandate for what you have to do.

You do not have to change the product every time someone asks.

The smaller version of this for coaches who aren’t here yet is when someone says I can’t afford your programme and they then say ‘my programme is too expensive.’

They’re not the same thing.

One person is saying they can’t afford it - That does not mean that you have your price wrong.

You have a price that is wrong for that person. Not even that they can’t afford it - Just that that is not the price that they were willing to pay for the thing that you offered.

The filter you need is not did someone request this?

It’s does this align with the vision I have for this thing?

So the test that I would get people to use is:

• Make changes if it makes the customer journey better.
• It makes your life easier.
• It works for you and for them.

Don’t change it if:

• What they want from your product is different to the outcome you want your product to solve.

That is the trap that people fall into.

They get pulled apart by request chasing until the program doesn’t have any shape left.

There’s bits bolted on for different people all over the place and now it does everything badly, confuses everyone else, ends up bringing in less revenue

Then coaches think the fix is ‘I need to try and add more stuff to it.’, making it worse still.

The skill is being okay to say this might not be for you then or sorry, it won’t ever do that.

That’s not what I wanted to do.

That wasn’t what it was for, you might want to try something else instead.

That’s helping the customer because you’re being honest and telling them what they can expect.

It’s being honest to yourself on the vision you had for the thing in the first place.

More feedback is great but you need to be clear on your vision for the thing, before you start interpreting the feedback.