You Get The Clients You Ask For

I’ve always tried to post content that’s a little bit more cerebral.

Content that makes you think rather than just consume it.

Now the trade-off of that is obvious.

I get fewer enquiries because I have a smaller account.

I don’t go viral.

I don’t appeal to hundreds of thousands of people.

I don’t do content about 10 ways to make one grand tomorrow. I don’t do five high protein recipes. I don’t do here’s what I eat in a day videos.

All of those things do really well on a mass market level.

That’s not what I’m trying to do.

And although I do get fewer enquiries than some of these bigger accounts?

They are from intelligent people who think, care, and who genuinely want to learn.

That is a feature of my content.

So many coaches now are chasing volume, optimising for reach, engagement, and enquiry numbers.

When you cast a wide net, you catch everything, including clients who aren’t a good fit, who want quick fixes, who aren’t willing to put in the work.

Your content can be a filter.

If you make it too easy, too digestible, too obvious, you’ll attract people looking for easy answers.

If you make it thought-provoking, challenging, and a little bit demanding, you’ll repel the wrong people and magnetise the right ones.

I’d rather have five conversations with people who already demonstrate they can think deeply, than 50 with people who want me to do the thinking for them.

Quality over quantity is a business strategy.