You Have To Have An Interesting Product Or Brand

Brand is dead - Scott Galloway

Innocent, Liquid Death etc

Brand isn’t dead - but you need to have one of an interesting product or brand

Used to sell sex, now we have weapons of mass dilligence

So when coaches say ‘I don’t really care about business I just want to coach’ but then also ‘The market is so saturated’, what do you expect?

The most annoying thing for me about ‘the fitness industry is so saturated’ argument is that it implies that other industries aren’t and don’t have people come in and disrupt it