How To Keep Your Job

Someone asked me the other day about whether AI driven nutrition information is going to be a good thing or not for coaches

(This isn’t a ‘I wanted someone to ask me, so I put a question box on my story then asked myself’ situation)

People are already getting really excited about AI nutrition information - they’re using it for all sorts of things.

It will replace coaches, for some people, for some time.

You won’t like to hear this - but I do think it’s probably true.

Long-term, I think we’ll be fine - technological revolution generally does lead to new jobs being created, new demand that must be supplied.

But in the short-term? There is normally a loss of jobs before we see the bounce back.

Now - that doesn’t mean it has to be YOU. You can protect yourself from the technological upheaval.

How?

Well, people are going to be very excited by the novelty of all of the information available to them

But it’s also going to bring complexity

Complexity in the form of them trying to understand the information that they’re being presented with (although AI can also help with this, to an extent)

Also complexity with actually implementing the information.

The coaches who struggle will be those who share meaningless motivational platitudes (AI can do that) and information on why high protein diets are key (AI can do that)

Your job is going to be sharing your thoughts, beliefs and opinions on why they’re not able to stick to the ChatGPT recommendations - and positioning yourself as the solution to help with that.

Whatever you do? Don’t waste your time convincing them why they’re silly for using AI to tell them what they should do.

Because, as with all information - if we spend all our time saying ‘Silly you, why are you doing that?!’ - They ignore you and do it anyway

(Ask anyone who’s spent years trying to tell people they’re idiots for going to Slimming World)

If your audience want to use ChatGPT, show them how to do the bits it can be used for (that you don’t want to do, and aren’t really your job)

And share opinions on why you’re the answer for everything else they struggle with