Jet Engine Or Litter Picker

This is essentially how I see AI

Because a lot of coaches weren’t running before AI

They weren’t even walking

They were horizontal.

Sitting on their sofas, dreaming up their ‘future 6-figure empire’, whilst avoiding any serious creativity and business building.

Then AI arrived, and out of seemingly nowhere they were handed a tool that allowed them to avoid effort even more than before

They went from sitting on the sofa, only moving to pick the remote up off the floor

To no longer even needing to do that tiny movement, because they’d got a litter picker

They didn’t get better, more productive, more creative - they just outsourced what remained of the little work they do, to a machine.

AI didn’t make people lazy, it just allowed the laziest people to become even lazier

For the coaches who were in constant perpetual motion?

The ones who were reading, writing, thinking, experimenting, actually doing the reps

They were running fast already

But strap propulsion to someone with momentum

And suddenly they’re breaking sound barriers

AI is creating a divide.

If you are idle, AI will become your crutch

If you’re active, AI will become your amplifier

If you’re consistent, AI can become your competitive advantage

The actions either way are compounding

The jet-pack crowd are already disappearing into the sky

The litter-picker crowd are still trying to prompt their way off their own arses