Opportunity

This morning I listened to a podcast on the profitability of women’s football

One of the best podcasts I’ve listened to this year.

It’s easy to assume that men’s football is where it’s at in terms of growth and business opportunity

(Particularly if you’re a gammon who thinks that women’s sport is rubbish / they shouldn’t be involved in sport)

But when you look at the opportunity for sponsors and investment? It’s a different picture

Women’s football fans are more likely to buy tickets in bulk

More likely to buy merchandise

More likely to remember brand sponsors and 25% more likely to purchase brand sponsor products

They’re also most likely to be the key decision-maker for sports-related purchases, and also 85% of household purchasing decisions overall

Which is a dream for sponsors, right?

We can apply the same thinking to our own businesses

We often assume that if there are big incumbent brands or coaches in our space or niche, then there’s no way that we can compete.

But the data might not support that - or the data might for now, but you might be able to identify huge gaps in what the competition are doing, that you can exploit

Give yourself time and permission to be surprised - you don’t know where it might lead you