Recode How Your Audience Sees The World

Neuroscientist David Eagleman said that ideas alter the brain’s wiring by changing which neural pathways fire, which ones strengthen and which ones wither.

When you encounter a new idea that truly lands, your brain isn’t the same organ it was five minutes earlier. The physical system itself has actually been manipulated.

Humans change because their brains change, and their brains change because of the ideas they absorb and act on.

If behaviour is downstream of these circuits, behaviour change is downstream of ideas.

Every lasting transformation, whatever it is, starts with someone seeing the world differently for half a second.

Coaches massively undershare the ideas that actually cause this shift.

They drip feed tips and value like it’s 2016, instead of sharing concepts that completely rewire.

The industry is obsessed with surface level tactics, but that’s not really changing anything in the brain

Ideas are.

The stuff you are scared to post is the only stuff that actually does the job.