Social Infection

We saw during the pandemic that when everyone was stuck in the same place, infection spread fast.

Online content works the same way.

The air is recycled, the same stuff hangs around - a couple of ‘big’ coaches sneeze, and everyone else catches it.

Someone drops the same tired thought, or script, or video idea, or edit

Suddenly the whole industry is coughing up identical posts.

Most coaches aren’t creators, they’re carriers.

Until you quarantine yourself from that sludge and publish ideas only you could write, your business will never build the immunity it needs.

The danger of this?

AI can write content faster than you, that sounds like everyone else.

GLP-1s ARE going to change consumer demand for coaching, and what that looks like.

Boring will be fatal

If your ideas don’t stand out, your business will slowly die.

Creativity is the cure