The Language Audit

One thing I noticed in myself a while ago, that I still see in coaches today

Is how their language caps their business

It’s not big things, but just little things they tell themselves that make it harder for them to grow or show up in the way that they really could.

Statements like ‘I just want to help people’

Or ‘I’m not very good with sales’

In my world of AI, ‘I’m not really a tech person’

It’s the equivalent of the person at school deciding early on that they’re not good at maths, and then just never pushing the boundaries of those beliefs.

It’s comfortable language that actually becomes a glass ceiling, and is the very stuff we’d warn our clients to avoid

Doing a self-diagnostic of your language about work can be really helpful

Auditing the phrases that you repeat about your own business, and notice which ones are stopping you from growing.

From there, you can start to take micro actions that might help

You might write a caption, notice that your previous belief was ‘I’m not good at sharing my opinions’

Then go through and edit the piece 2-3 times until it sounds more like what you really think

Or you might find that you think you’re ‘bad at sales’

You can look at your data to see if that’s actually true - or if you convert fine, and you just don’t push people to sign up when it’s not right for them, or they don’t need it right now.

Often we look externally for ways to improve our business

Whereas some of the answers are internal.