We Need Some Space

Investing in the wrong thing can be costly

I’m not talking about financial cost - it goes without saying that if you buy a course, programme, mentorship etc - you should be doing your due diligence on the cost, your current financials and risk profile before buying

I’m talking about the space that you lose.

If a coach encounters a problem, then paying someone for help is the obvious (and often correct) solution.

But I think that investment, for a lot of coaches - needs to look a lot more like direction rather than hand holding

I think we see a lot of people who want their hand holding.

They want templates, frameworks, instructions, processes, things to do

None of them give you room to think.

Your business is the quality of your thinking - and if you’re a coach with your own ideas, it is - the bottleneck isn’t input.

There’s no shortage of input - It’s the condition under which novel synthesis happens, which is uncluttered attention.

You can tell when someone’s been thinking, there’s something about the ideas and the edges they have that don’t sound like everyone else, they’re connected to things you wouldn’t have connected.

You can also tell when someone hasn’t. Generic, borrowed, paraphrased stuff where it’s clear none of it is them or their thoughts

The way out of this is two steps - investing in support that facilitates your thinking, and helps give it direction and meaning.

And then creating space in the calendar for thinking - not for calls, content, admin, courses, podcasts or other inputs.

Thinking space.

If your content is like everyone else’s, you’re consuming the same things as everyone else with no space in between to put your slant on it.

Creating an ideas-based business requires you to have ideas, which requires you to think