We Need To Get RESULTS So What Have We Got

There’s plenty of discourse around whether your body is your business card, how people will only pay for ‘results’, what does results mean etc (is it just abs?)

Here’s a question along that same line

If we were coaching the fitness industry for the past 10 years - would we say we’ve got it results?

Has online coaching in the fitness industry made significant progress in the past decade?

If we’re talking tech? Sure.

People have better cameras, better iphones, better apps, better templates

It’s window-dressed better (albeit, all the same as everyone else).

PDFs became Google sheets which became Notion templates which will become AI Dashboards

Culturally?

We’ve maybe inched forwards - the industry was abs and hustle, but people at least pay lip service to mental health, relationship with food, the nervous system.

Coaches have become slightly better storytellers - they talk about identity, habit loops, the ‘self’ more.

We’ve edged forwards in each area, to the point where it kinda feels the same but different.

But I think it’s fair to say it’s plateaud.

I think we’ve mistaken iteration for evolution - we’ve made things faster, not more insightful or better communicated

Check-ins got prettier, automations got smarter

Coaches are still selling the same accountability, to the same audience, with the same messaging.