What's The Voice Note In Your Coaching

People often like the convenience of voice noting

But hate the burden of being the recipient of a voice note. 

(We all secretly despise that friend who sends a 14 minute podcast

Consisting of one paragraph of useful information, submerged in 9 minutes of ‘uhh’s and 2 minutes of telling the dog to shut up.)

Heineken used this brilliantly in their marketing in Brazil 

They ran a campaign that promised that if a friend sent you a long voice note - Heineken would buy you a beer.

On the condition that you’d go and meet them in person to have the beer, instead. 

The voice note is the convenient version of the conversation - It feels like catching up, plus it’s quicker and can be done whenever.

But it’s not what you actually want from a friend - which is to sit with them in the pub and have a pint. 

When we think about coaching, clients do this all the time

They voice note instead of booking the call

They Whatsapp instead of doing their check-in.

They want a list of recipes for the week instead of doing the work you’ve given them. 

Each one gets them a bit less of what they came to you for

There’s a time and place for saying yes to that shortcut, if a client genuinely needs it. And it doesn’t help to fight it, and sound too rigid about the ‘process’

But a third option is available - name the shortcut, and make the better version easier to say yes to. 

What’s the voice note in your coaching?

And what’s your free beer?