The Idea Factory
№ 33 Tuesday, 21 October 2025

Your Two Dangerous Weapons

You have two dangerous weapons at your disposal

The first is your opinion

The second is your phone

A lot of coaches have had both stripped from them

Mentors dull opinions, Big Tech confiscated your phone - You stopped thinking for yourself and started scrolling.

The phone is a weapon that allows us to change the minds of hundreds and thousands of minds

But it’s been weaponised by Big Tech, social media companies have taken possession of your phone and only permitted you to use it in a finite number of ways (sad news and doom scrolling)

The weapon in your hands now fires blanks.

From once having a dangerous arsenal, most coaches now are blunt and toothless

This will remain the case

It may only change with a conscious effort to find your voice

Bring your phone use under intentional control - using social media for connection and inspiration, not escape

And then using it as a force to stand out from the rest of the market and be different

Only then, will your business become a juggernaut that is difficult to stop, and gathers momentum

When you take those weapons back, you stop being another coach and you become a threat again.

Charlie Beestone · My Idea Factory
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