The Idea Factory
№ 46 Thursday, 6 November 2025

Active Imposter Syndrome

I’ve worked with a lot of people on Imposter Syndrome

People who feel so riddled by Imposter Syndrome at work and in their lives, that it’s actually driving negative food habits

Tech workers who struggle with Imposter Syndrome when moving to bigger companies, or taking promotions

And lots of coaches and practitioners who struggle, too.

As Seth Godin says - if you feel like an imposter, it’s because you are one.

It’s just proof that you’re stretching your competence.

If you’re doing new stuff - you’re going to have a bit of ‘oooh can I do this / should it be me doing this / what if it all goes wrong’

That’s normal, and that’s a good sign.

That’s what I describe to people as ‘Active Imposter Syndrome’

Feeling the fear, and doing it anyway.

‘How do I stop this feeling?’

You don’t.

In fact, you seek it out.

It’s a sign you’re doing good work.

The issue, however?

Is Passive Imposter Syndrome

Where the fear of failure and ‘What if I AM an imposter’ anchors you, and stops you moving.

Never try and ‘avoid’ Imposter Syndrome

Avoid Passive Imposter Syndrome

Charlie Beestone · My Idea Factory
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